Tuesday, November 25, 2008

analoge NY2


Old printing techniques die, when there's no demand for it anymore.
But in a city this big, small things can survive.
Survival of the fittest is different for objects then for animals.
The card for this event is being printed at Soho lettrepress. A super messy, very nice, but quiet printing house. Quiet becauce It's all hand press, so no noise.
Crazy to see 25 of these machines that no one uses any more, in full action. (Well maybe in Africa or india). Makes a really nice exclusive looking job. That's why they have this upscale clients like; Sotheby's, Christies, Michael Werner Gallery, Prada, etc!
But for us, Anna the boss, made a very, very nice price.



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